Webb2 okt. 2024 · Domain:Banking. Context: This case is about a bank (Thera Bank) whose management wants to explore ways of converting its liability customers to personal loan customers (while retaining them as depositors). A campaign that the bank ran last year for liability customers showed a healthy conversion rate of over 9% success. Webb24 apr. 2024 · 客户信用等级影响因素. 目标: 总结出信贷需求较高人群特征,找到与信用等级相关程度较高的变量。. 帮助银行决定是否审批通过该客户并对审批通过的客户设定初 …
银行贷款客户拉新活动分析——数据分析项目实战_银行数据分析项 …
Webb24 maj 2010 · Chartered Bank of India, Australia and China 麦加利银行. Banque de I'IndoChine 东方汇理银行. central bank, national bank, banker's bank 中央银行. bank of issue, bank of circulation 发行币银行. commercial bank 商业银行,储蓄信贷银行. member bank, credit bank 储蓄信贷银行. discount bank 贴现银行. exchange ... Webb28 okt. 2024 · Thera Bank是一家拥有不断增长客户群的银行,该银行中的大多数客户的存款规模是不一样的。由于贷款业务的客户数量很少,所以银行希望有效地将存款用户转 … scooter mount surfboard racks
銀行貸款潛在客戶的數據分析-Excel篇 - 壹讀
Webb3 dec. 2024 · Thera Bank是一家业务快速增长的银行,拥有大量的尚未发生贷款业务的存款客户,为了识别潜在客户的购买可能性较高的贷款,这样可以增加成功率 , 同时降低了成本,他们随机选取了5000名顾客进行了一次贷款业务的营销宣传尝试,获得了超过9%的转化率。 这次报告的目的,就是分析这次营销活动的结果,哪些因素对于贷款的达成起到了 … WebbThera Bank Personal Loan Campaign. Notebook. Input. Output. Logs. Comments (0) Run. 30.4s. history Version 1 of 1. License. This Notebook has been released under the Apache 2.0 open source license. Continue exploring. Data. 1 input and 0 output. arrow_right_alt. Logs. 30.4 second run - successful. arrow_right_alt. WebbThera-Bank. This case is about a bank (Thera Bank) which has a growing customer base. Majority of these customers are liability customers (depositors) with varying size of deposits. The number of customers who are also borrowers (asset customers) is quite small, and the bank is interested in expanding this base rapidly to bring in more loan ... scooter moves jump rope